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Marcus Woodworth
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Work

UI/UX Design.

Seventeen product design engagements — Wells Fargo, Apple, Google, VMware, Huawei, and more. Problem, approach, and result for each.

End-to-End Information Architecture Mockups Prototypes
Wells Fargo M1 App biometric login screen

M1 App

Wells Fargo

Reduce login security friction for customers on native and web apps.

Apple Kube enterprise application homepage

Kube

Apple

Provide an enterprise application to provide ACS users with access to various services and network resources.

Google Roundabout enterprise application interface

Roundabout

Google

Google requires an enterprise application for EMTs to reduce processing costs and time.

Bank of the West CMOS cash management app login

CMOS App

BNP Paribas

As part of the rebranding effort of Bank of the West (now owned by parent company, BNP Paribas), the business needs required new products to help their customers engage with various online services.

Google Family Link Android and Chromebook app

Android App

Google

Google's Unicorn team is developing a Family Link app for their Chromebook and Google Pixel devices — building for the customer mental model in the exploration stages.

Wells Fargo CEO biometric authentication app

Biometric App

Wells Fargo

Wells Fargo's CEO (Commercial Electronic Office) product requires a new authentication experience, Biometric Enrollment, for supported devices.

VMware DOPE data visualization web app login

Data Web App

VMware

VMware requires a scalable product that enables businesses to manage and monitor data.

Fujitsu Chatbox mobile app splash screen

Chatbox

Fujitsu

Fujitsu Laboratories of America, Inc. requires a Chat Box for iOS/Android mobile and tablet devices.

Vine Bosch-licensed thermostat interface

Thermostat App

Vine Connected Corporation

Vine requires a redesign of their thermostat, currently in beta test, for licensing.

Sling TV Fire TV interface, home screen

TV App

Sling TV

Dish Network requires a mobile, tablet, and large display TV app.

ShopOnMain e-commerce website, interactive city map

E-Commerce Web

ShopOnMain LLC

ShopOnMain LLC requires a responsive e-commerce website.

hopTo desktop Control Panel, Admin screen

Control Panel

hopTo

hopTo, Inc. requires a control panel for Desktop.

hopTo iOS and Android cloud workspace app

iOS/Android

hopTo

hopTo requires an application with file editing and sharing capabilities with Desktop and Cloud access.

Viewlander music distribution website homepage

Web App

Viewlander

Viewlander, an online music distribution startup, requires a website emphasizing a new brand/identity.

Huawei Dragonfish cloud tablet app splash screen

Cloud Tablet App

Huawei

Huawei requires a custom native tablet file management application with Cloud capabilities.

Huawei WLAN AR tablet app splash screen

AR Tablet App

Huawei

Huawei requires a tablet application for tracking APs and AR tech integration to establish optimal WLAN location.

Simraceway PC game installer splash screen

Game Installer

Ignite Game Technologies

Simraceway requires a user installer as the initial step for members to access the game on their PC.

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M1 App

Wells Fargo

Problem

Reduce login security friction for customers on native and web apps.

Objective

Integrate and design a secure authorization login experience, leveraging customer biometrics with customer Biometric Enrollment (Face ID/TouchID) to increase login security.

My Role(s)

Product Design Lead, Interaction Designer, UX Writer, and UX Researcher.

I led the Product Design efforts with Wells Fargo Biometric Enrollment. After receiving the PRD from PM, I immediately began research on biometrics. Leveraging internal A11Y standards, customer analytics, and other resources, I captured the customer-centric flow for this project.

My Approach

I worked directly with iOS and Android Developers to ensure that parameters were compliant with business needs and that deadlines were feasible for the overall build.

Once I completed the flow, I could schedule a presentation slot with the UX Department and various stakeholders. From here, I made minor changes that did not impact my original flow. The most challenging part of this project was to work with the VZD Department to schedule a time to review/introduce the Biometric icon/image and illustration. This was after I submitted an intake form with my concepts and description of asset needs.

Result and Impact

UX Department approved of my design which had been vetted and approved by Legal and Business department. From here, the product had gone live for further customer engagement. As a result of my efforts, I was credited on a Wells Fargo patent as one of the inventors.

Project Fidelity
High
Device(s)/Platform
iOS, Android, and Web
Tools
Sketch, Invision, Figma
Environment
Agile
Company
Wells Fargo
Team/Department
XD Team
M1 App biometric enrollment flow, screen set 1 M1 App biometric enrollment flow, screen set 2 M1 App biometric enrollment flow, screen set 3
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Kube Enterprise

Apple

Problem

Provide an enterprise application to provide ACS users with access to various services and network resources.

Objective

Design a custom responsive enterprise application utilizing the Marcom framework.

My Role(s)

Senior UX Designer, Interaction Designer, UI Designer, UX Writer, and UX Researcher.

I led the UX/UI design efforts with the Kube enterprise application. The focus was to create a custom enterprise application for our ACS group, which allowed devs and various tech departments to reference current and forthcoming tech services.

My Approach

After I received the project assignment, I immediately contacted SMEs involved in the project. From here, I garnered a cogent design approach with information/data provided in the form of documentation, not limited to the following: data, process, personas, workflow details, and more.

I worked directly with Tech Writers, Program/Product Managers, Developers, and other departments to understand the user mental model.

I resolved the business objective once I garnered enough information about the project. My design included the emergence of existing services, allowing our users to experience a robust resource of services within one application.

Result and Impact

I was able to deliver a Hi-Fi Mockup for Dev to start the build of the application. Through early iteration, discussions/meetings, I provided ample time for the Dev team to create the enterprise app early on. As a result, the app became a fully functional custom enterprise application that I delivered on time.

Project Fidelity
High
Device(s)/Platform
Desktop Web (Fluid)
Tools
CSS, Sketch, Slack, Asana, OmniGraffle
Environment
Agile
Company
Apple
Team/Department
ACS
Kube enterprise site, default view Kube enterprise site, search dropdown Kube enterprise site, documentation sidebar Kube enterprise site, community default view
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Roundabout

Google

Problem

Google requires an enterprise application for EMTs to reduce processing costs and time.

Objective

Design a custom enterprise application.

My Role(s)

UI/UX Designer, UX Researcher, UX Writer, and Visual Designer.

I led the design efforts for the first custom EMT enterprise application, Roundabout.

My Approach

I worked directly with the application engineering department.

After receiving the PRD from the PM, I immediately scheduled interviews with the Business System Analyst (BSA), PM, and Application Engineers to discuss project requirements. From here, I began my research with heuristic evaluation and further discussions with other stakeholders.

I met with EMTs to better understand their mental model with their day-to-day tasks and the pain points they encountered. With this documentation, I developed a more robust enterprise application than I had initially started. Further iterations of the enterprise application were with direct Application Engineers and BSA(s) to address feasibility based on technical nuances by utilizing the Fiori framework and Material (GM2) Design System.

Result and Impact

I delivered the High-fidelity mockup for the custom enterprise application I designed and the custom application logo.

Project Fidelity
High
Device(s)/Platform
Web
Tools
CSS, HTML, Sketch, Gallery, Adobe Illustrator
Environment
Agile
Company
Google
Team/Department
COPA
Roundabout app, left nav drawer collapsed Roundabout app, left nav drawer expanded Roundabout app, location dropdown menu Roundabout app, data table view
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CMOS App

BNP Paribas

Problem

As part of the rebranding effort of Bank of the West (now owned by parent company, BNP Paribas), the business needs required new products to help their customers engage with various online services.

Objective

Design a CMOS (Cash Management Online Service) web app that allows customers to view, manage, and print online transactions.

My Role(s)

Senior UX Designer, Web Developer, UI Designer, UX Writer, and UX Researcher.

I led the UX/UI design efforts on various projects within the CMOS product. I was assigned two main tasks: 1.) Create a Login Password with Biometric Enrollment. 2.) Datasheet upload workflow.

My Approach

I collaborated and communicated directly with PMs and UX Designers. Every UX Designer worked on at least one project. A fresh perspective from other UX designers was every week. However, we often exchanged information and resources since we played a significant part in BOTW rebranding efforts as we worked on our projects. These projects included custom iconography and patterns that were delivered and vetted throughout the project(s) duration.

Due to the startup environment, all projects and contributions to the Design System were a high priority. In turn, working more with your team than usual was imperative.

Result and Impact

I delivered a Hi-Fi Mockup for both projects, which was vetted and approved by PMs and other stakeholders.

Project Fidelity
Mid-High
Device(s)/Platform
Web and Native (iOS & Android)
Tools
Sketch, CSS
Environment
Agile
Company
Bank of the West
Team/Department
UX, CMOS
CMOS App login, step 1 CMOS App login, step 2 CMOS App login, step 3 CMOS App file upload, payment type options CMOS App file upload, validation CMOS App file upload, delimited format step 1 CMOS App file upload, delimited format step 2 CMOS App file upload, delimiter checkbox selection CMOS App file upload, template columns step 1 CMOS App file upload, template columns step 2 CMOS App file upload, template columns step 3 CMOS App file upload, complete
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Android/Chromebook App

Google

Problem

Google's Unicorn team is developing a Family Link app for their Chromebook and Google Pixel devices. As part of the UX Foundation team, we must focus on the customer mental model and build this product in the exploration stages.

Objective

Design an app that allows parents to manage their child's first device, with four main features: manage the duration the child spends on their device, vet app downloads and approval, monitor the child's location, and manage the child's homework. Ensure this accommodates all three members (Parent, Child, and Supervisor).

Leverage GM Design System with GM2 considerations (internal only access) for future release.

My Role(s)

Interaction Designer, UI/UX Designer, Web Developer, UX Writer, and UX Researcher.

I led the UX/UI design efforts for several Family Link projects assigned to me. The main task was family management. Here, the emphasis was establishing a workflow targeting Google Pixel, Chromebook, and the web. The web requirement is redesigning the Parent Sign-On page via the product page. Here, the parent could make additional changes from an admin perspective.

My Approach

I garnered UX Research pre-existing resources, impromptu whiteboarding sessions with the UX Manager, observed Usability Testing, attended direct PM PRD review and meetings, direct communication and collaboration with Engineering POCs, design and implementation, product presentation with stakeholders (PM, Legal, UX Research, Content Strategist, and Engineering).

Result and Impact

I delivered a Hi-Fi Mockup for all projects approved by PM(s), Legal, and Engineers.

Project Fidelity
High
Device(s)/Platform
Google Pixel, Chromebook, Web
Tools
Sketch, CSS, HTML, Gallery, Framer, Principal
Environment
Agile
Company
Google
Team/Department
UX Foundation, Unicorn
Family Link app, delete group flow step A Family Link app, delete group flow step B Family Link app, delete group flow step C
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Biometric App

Wells Fargo

Problem

Wells Fargo's CEO (Commercial Electronic Office) product requires a new authentication experience, Biometric Enrollment, for supported devices.

Objective

Use the current WF Design System to create a new authentication Sign-On experience for Wells Fargo customers.

My Role(s)

Senior UI/UX Designer, UX Researcher, Web Developer, UX Writer, and Content Strategist.

As a project lead, I worked directly with POCs to ensure exceptional, on-time visual design deliverables that adhere to brand, accessibility, and UX standards. I created up-to-date graphic design onboarding resources and tools as part of the process.

My Approach

I provided transparency and oversight to the Senior Design Manager on project-specific pipeline deliverables, communicating and documenting evolving project goals and timelines, guidance, hands-on visual design work, files, and documentation. At the time, the push for documentation while adhering to and advocating for established framework processes and procedures took up a tremendous amount of my time.

Implementing best practices and accessibility standards, measurable impacts, and design integrity in the final product was a significant part of my research for the authentication project. I leveraged the WF BOSD (Business Operating System & Device) monthly report for possible device technologies the product may target while establishing cross-department communication and collaboration with various stakeholders.

Result and Impact

I delivered a Hi-Fi Mockup for all projects approved by key stakeholders.

Project Fidelity
High
Device(s)/Platform
iPhone (6, 8, X), Google Pixel
Tools
Sketch, Invision, Adobe Illustrator, CSS, HTML, JIRA
Environment
Agile
Company
Wells Fargo
Team/Department
VzD
Wells Fargo CEO biometric app, screen 1 Wells Fargo CEO biometric app, screen 2 Wells Fargo CEO biometric app, screen 3 Wells Fargo CEO biometric app, screen 4 Wells Fargo CEO biometric app, screen 5
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Data Web App

VMware

Problem

VMware requires a scalable product that enables businesses to manage and monitor data.

Objective

Use the latest Bootstrap framework for mobile, tablet, and desktop platforms to customize a new data visualization product, DOPE (a.k.a Data, Optimization, Prospecting & Enablement).

My Role(s)

UI/UX Developer, UX Researcher, and Content Strategist.

Leading this product's design and frontend efforts, I immediately communicated and collaborated with PM, Marketing, Developers, and Full Stack Dev to ensure we established a process and procedures to attain product goals and deliverables. With a small budget and team of about five individuals, we had to leverage pertinent resources and time.

My Approach

After my initial product research, my task was to design the Data Visualization web app mockup and provide a mid-fidelity clickable prototype leveraging the Bootstrap 4 framework. Selected for its flexible framework, Bootstrap 4 met back-end requirements. Due to the stringent time constraints, I expedited my usual design process with weekly presentations of my work for team feedback. After iterations and design update presentations, I delivered the final Hi-Fi design. Simultaneously, I created HTML/CSS templates as part of my deliverables based on my Hi-Fi Mockups. Once completed, I provided the Hi-Fi Mockups and Mid-Fidelity HTML/CSS templates to the full-stack developer so he could finish the project.

Result and Impact

I delivered the approved Hi-Fi Mockup and Mid-Fidelity HTML/CSS prototype for the DOPE team.

Project Fidelity
Mid and High
Device(s)/Platform
Web
Tools
Adobe Illustrator, Sketch, HTML, CSS, Bootstrap 4
Environment
Agile
Company
VMware, Inc.
Team/Department
DOPE
DOPE web app, login and home DOPE web app, top navigation DOPE web app, business model view DOPE web app, business activity view DOPE web app, firmographics and projects view
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Chatbox

Fujitsu

Problem

Fujitsu Laboratories of America, Inc. requires a Chat Box for iOS/Android mobile and tablet devices.

Objective

Design and deliver Flow, Lo-Hi Fidelity mockup, and prototype.

My Role(s)

UI/UX Developer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the initial project scope. Here, I created a custom design for the Chat Box and a custom product logo.

My Approach

I worked directly with the Manager/PMP to understand product needs and target audiences. From here, I collaborated with the Marketing team and Developers to ensure product consistency and establish UX milestones.

The initial concept had a chatbox appear via an on/off component (e.g., toggle/switch) in Settings. However, when the end user required various admin approvals, I needed to approach the project differently. I had to consider at what points the end user requires access to a chatbox, admin approval, scope/scale, technical limitations, and more. These were some of the pain points that I needed to address. The integration of the chatbox became more comprehensive at this point to create an intuitive and rich interactive experience.

Initially, the product would have a new feature — a chatbox. However, with a deeper look into our expanded services in the marketplace and growing target audience, it became a more extensive product than previously anticipated. Marketplace expansion alone, where the end user could access various products, news, and media outlets, forced the team to pivot in a new direction.

Result and Impact

I packaged designed assets (e.g., custom icons, specs, and HTML/CSS files) and delivered version one of the R&D project. At this time, product owners decided to stop the development of their new messenger because they planned to select an open-source messenger.

Project Fidelity
Mid and High
Device(s)/Platform
iOS/Android Mobile & Tablet, Web and Native
Tools
HTML, CSS, Adobe Illustrator, Sketch
Environment
Agile
Company
Fujitsu
Team/Department
R&D, Fujitsu Laboratories of America, Inc.
Fujitsu Chatbox, splash screen Fujitsu Chatbox, login screen Fujitsu Chatbox, inbox screen Fujitsu Chatbox, chatroom screen Fujitsu Chatbox, alternate skin
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Thermostat

Vine Connected Corporation

Problem

Vine requires a redesign of their thermostat, currently in beta test, for licensing.

Objective

Design a new interface for the Bosch license deal.

My Role(s)

UI/UX Designer, UX Researcher, and Visual Designer.

I led the design efforts for the thermostat redesign.

My Approach

I worked directly with Marketing and Product to safeguard product integrity before the revamp. From here, I was able to understand product scope and processes.

The rigid framework presented a design challenge since it did not support many interactive elements: micro-macro animations and transitions, as one may expect. Every micro interaction had to be a series of images. In turn, building these assets out took a lot of time to put together, increasing the production required. However, this wasn't much of a deterrent since I had anticipated this design impediment, having already beta-tested the device. The critical interface was broken down into several parts, providing a clear UX path but requiring several custom icons. As the sole UI/UX Designer, I managed to work up to a mid-fidelity mockup due to time constraints. In the end, I handed off what I had, resulting in the Vine team and Bosch retaining those major patterns and UI direction.

Result and Impact

I delivered the mid-fidelity mockup with custom conceptual icons for the team overseas to implement.

Project Fidelity
Mid
Device(s)/Platform
Thermostat
Tools
Adobe Illustrator and Photoshop
Environment
Agile
Company
Vine Connected Corporation
Team/Department
Vine Thermostat
Bosch-licensed thermostat, welcome screen Bosch-licensed thermostat, main screen Bosch-licensed thermostat, main menu
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Sling TV

Sling TV

Problem

Dish Network requires a mobile, tablet, and large display TV app.

Objective

Design and develop a new interface for the TV product.

My Role(s)

UI/UX Designer, UX Researcher.

I led the design efforts for the new TV app.

My Approach

I worked directly with the Director of Product Design and Principal UI Designer to understand the purpose of this product and its target audience. From this point, I worked with the Engineering team to get the specifications required for deliverables.

This project required a new perspective from what was communicated by management. From the start, I focused on the information architecture. I was able to separate the main sections and patterns (e.g., filters, icons, loader, primary nav, shelves, and transitions) and the business required. At this point, I could do a deep dive into each template category and began my research into various TV apps.

With this project, I couldn't include any effects or transitions. With these parameters in mind, I focused on maximizing what I could with brand standards (e.g., color scheme, fonts, icons, etc.). I could design a cogent highlight state for the Guide, Sort, and Search UIs with this approach. Through testing the interface on various displays, I found the utilization of an inverted selection, rather than an outline, to be a prominent GUI component that was most effective for the product.

The Search UI was challenging for a widescreen display. Initially, I designed it to stretch 70-80% of the screen width. Realizing this would not work, I ended up redesigning my initial UI concept, which contained the elements but took up less screen width. This solution resolved the key selection issue in a search scenario. In conclusion, having a more concentrated area allowed the User to focus on one place, hence the split view approach with the search field on the left and programming on the right.

Result and Impact

I delivered the Hi-Fi template/mockup with approval from the Principal UI Designer.

Project Fidelity
High
Device(s)/Platform
Mobile, Tablet, TV
Tools
Adobe Illustrator and Photoshop
Environment
Agile
Company
DirecTV
Team/Department
Sling TV (formerly Sling Media)
Sling TV app, home screen Sling TV app, guide screen Sling TV app, guide filter Sling TV app, DVR screen Sling TV app, on-demand screen Sling TV app, search screen
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ShopOnMain Website

ShopOnMain LLC

Problem

ShopOnMain LLC requires a responsive e-commerce website.

Objective

Design and develop the new company site.

My Role(s)

UI/UX Web Designer, UX Researcher, and Content Strategist.

I led the design efforts for the first company website. The product required I design the overall site beyond the scope of the logo. From the start, there were a lot of great UX discoveries to be made that needed to be vetted by the developers from a backend implementation and production perspective. For example, a concept I created for location backdrops per city/retailer brought up many intriguing scenarios. However, it wasn't feasible from a logistical standpoint due to bandwidth.

My Approach

I worked directly with the Director of Marketing and Developers to understand the project scope and process.

This project required a responsive site with four breakpoints. The main feature was the interactive shopping map. Here, the customer can access ShopOnMain LLC small businesses in various states. Much of the design process integrated e-commerce best practices, but the product's overall scope allowed for customizable design nuances. Specifically, the main menu I designed authorized the end user to select Featured, Trending, Recent, and Favorite retailers. However, later iterations of the primary Feature section would lead me to create a personalized Featured section for our users. This feature logic was contingent on how many units each retail shop would sell through our site and on providing a customized experience for our users who were more focused on their shopping needs. The feature would eventually be implemented and based on various metrics — making it more of a personal experience that was equally scalable.

I designed several templates for the site: interactive map, product page, feature section, customer support, customer checkout, and shipping and return information. Once these initial designs were in the low-mid fidelity, I provided the Photoshop assets and templates to Dev for reference and to begin the build as I worked towards mid-fidelity.

Result and Impact

I delivered the low-mid fidelity templates.

Project Fidelity
Low-Mid
Device(s)/Platform
Web
Tools
Adobe Illustrator and Photoshop
Environment
Agile
Company
ShopOnMain
Team/Department
Design
ShopOnMain website, interactive city map
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hopTo Control Panel

hopTo

Problem

hopTo, Inc. requires a control panel for Desktop.

Objective

Design a custom interface for the Control Panel.

My Role(s)

UI/UX Designer, UX Researcher, UX Writer, and Visual Designer.

I led the design efforts for the first Control Panel at hopTo, Inc.

My Approach

I worked directly with the software engineering department.

First, I had to work on editing content from the initial Control Panel concept I designed. The robust content came from business but created clutter and layout issues. Once I received the business approval of my edited content, I could focus on the Control Panel layout and design more. The Support and About pages were the two pages I wanted to model the rest of the Control Panel UIs. However, there were limitations that I faced with various interaction design concepts. My objective was to redesign Settings and Licensing because these remained content-heavy.

The menu column was a work in progress. I was designing the custom icons and exhibited these in the UI because I was gauging the weight and overall impact of these custom icons. Once I completed the icons, I applied the proper leading, margin, and padding.

Result and Impact

I delivered the low-mid fidelity templates to the software engineer. From here, ENG was able to start writing the code. Simultaneously, I worked on other projects as a lead and had to put the Hi-Fi Control Panel on hold temporarily.

Project Fidelity
Low to Mid
Device(s)/Platform
Desktop
Tools
Adobe Illustrator and Sketch
Environment
Agile
Company
hopTo
Team/Department
UX, Product
hopTo Control Panel, Admin screen hopTo Control Panel, Settings screen hopTo Control Panel, Configuration screen hopTo Control Panel, Licensing screen hopTo Control Panel, MAX screen hopTo Control Panel, Support screen hopTo Control Panel, About screen
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hopTo iOS/Android App

hopTo

Problem

hopTo requires an application with file editing and sharing capabilities with Desktop and Cloud access.

Objective

Design a custom file editing and file sharing native application for iOS and Android, with Desktop access.

My Role(s)

UI/UX Designer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the first custom hopTo application.

My Approach

I worked directly with the Director of Engineering, iOS Engineering Department, Android Engineering Department, PM, Business, QA, and Marketing for the iOS/Android mobile and tablet application.

Working directly with Engineering to scope the overall information architecture required weekly meetings to ensure we agreed with the product direction. We addressed current and forthcoming tech issues, which helped shape the application. From here, I could iterate on the wireframes and present them to the larger team.

Since engineering had already begun the tablet application, business and marketing had decided this was the platform to target. However, this made downsizing to mobile more challenging, a pain point I would inevitably need to resolve. I continued to communicate and collaborate with a team of 8 engineers; half were directly involved in building the product on iOS devices, while the other half worked on Android devices.

Workspace, Secure Browser, and Inbox became the core interfaces for the application. The Workspace was the most challenging interface I designed for the hopTo application. This interface allows the user to manage all media files from various cloud accounts, folders, and filters. However, when concentrated on a smaller device, there were certain features we could not do without. For example, the tablet version allowed our customers to view their cloud account, folder, file name, file type, etc., and consolidating the metadata to mobile created some pain points. With some time and thought put into this issue, I came up with the concept of overlaying the cloud account icon (e.g., Dropbox, Google Drive, etc.) atop the file location icon. Therefore, our customers could immediately know what type of file and location of a particular file, in addition to other relevant info (e.g., date, size, etc.).

Result and Impact

I delivered the High-fidelity mockup to both iOS and Android Engineering Departments.

Project Fidelity
Mid to High
Device(s)/Platform
iOS, Android, Mobile, Tablet, Desktop
Tools
Adobe Illustrator, Sketch, and JIRA
Environment
Agile
Company
hopTo
Team/Department
UX, Product
hopTo app, cloud feature screen hopTo app, remote apps feature screen hopTo app, add host screen hopTo app, add host screen 2 hopTo app, add host screen 3 hopTo app, workspace screen hopTo app, settings screen hopTo app, settings cloud login screen hopTo app, settings cloud active screen hopTo app, workspace files screen hopTo app, workspace menu screen hopTo app, workspace file options screen hopTo app, new tab options screen hopTo app, Word document screen hopTo app, PowerPoint document screen hopTo app, Excel document screen hopTo app, tutorial search screen hopTo app, email authentication screen hopTo app, open email screen hopTo app, compose email screen hopTo app, secure browser screen (tablet) hopTo app, splash page features (mobile) hopTo app, add host (mobile) hopTo app, workspace settings (mobile) hopTo app, file options (mobile) hopTo app, document apps (mobile) hopTo app, email tab (mobile) hopTo app, secure browser (mobile)
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Viewlander Homepage

Viewlander

Problem

Viewlander, an online music distribution startup, requires a website emphasizing a new brand/identity.

Objective

Design a custom responsive site.

My Role(s)

UI/UX Designer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the first website for Viewlander.

My Approach

I worked directly with the founders to understand the business needs to configure a proper user journey. At the time, the focus was to build the site out, emphasizing live-streamed events to their end users via their site.

I was working directly with Engineering to understand technical parameters for the flex site. Technically, the focus was on desktop web applications and would eventually have a tablet and mobile version to follow. I utilized percentages at the time because the breakpoints still needed to be defined. The homepage concentrated on several features: ticket verification, music genres, search filters, upcoming events, advertisement, account registration, and log in. I designed the interface to exhibit these primary functions and components based on hierarchy and personas that had yet to be vetted. The overall design was the first iteration of the site.

I started researching similar companies and other areas to scope out features that could be utilized for this project. From here, I could compile various patterns and ideas that would lead me to customize my components. Simultaneously, I began branding with a custom color palette and visual brand icon.

Result and Impact

I delivered the High-fidelity mockup to owners.

Project Fidelity
Mid to High
Device(s)/Platform
Web
Tools
Adobe Illustrator, Sketch, Omnigraffle
Environment
Agile
Company
Viewlander
Team/Department
Product
Viewlander homepage mockup
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Huawei Cloud

Huawei

Problem

Huawei requires a custom native tablet file management application with Cloud capabilities.

Objective

Design a custom native tablet application.

My Role(s)

UI/UX Designer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the media management application Dragonfish.

My Approach

I worked directly with the PM and Lead Engineers to configure the media file application.

Initially, the Principal Engineer presented me with a concept with what they [the Engineering Department] had in mind. In my meeting with engineers, it was communicated that they were working on creating a cloud app targeting the Apple tablet device. This was a great start to the project because I had my queries answered much earlier in the UX process than usual. From here, I continually collaborated with the Engineers, conducted research, and presented my designs to the stakeholders for feedback and updates.

Not only did the product name fit very well, but I took inspiration from it. Note: Dragonfish is located in the center of the Milky Way and is the largest cluster of stars in the Milky Way.

I found the name to be inspirational, and the theme had an impact on the GUI design of the app. From a UI perspective, I based the app's color scheme on various hues from the actual satellite images of Dragonfish. Once I had the color scheme and font, I started to design the GUI, distributing the theme throughout the app.

Dragonfish requires users to register an account to gain application access. Upon completing registration, our users could begin to access files saved onto Huawei Cloud. Furthermore, our customers could manage and edit files and folders with the option of sharing them. The low-fidelity screens show a general overview of the flow but do not reflect the end-to-end product of additional screens and patterns.

Result and Impact

I delivered Mid-fidelity mockups, specs, and assets to the team of engineers as deliverables.

Project Fidelity
Mid
Device(s)/Platform
iPad
Tools
Adobe Illustrator, Omnigraffle
Environment
Agile
Company
Huawei
Team/Department
R&D
Huawei Dragonfish, splash page Huawei Dragonfish, create account screen Huawei Dragonfish, login screen Huawei Dragonfish, file options screen Huawei Dragonfish, import screen Huawei Dragonfish, process bar screen Huawei Dragonfish, file list screen Huawei Dragonfish, file thumbnail screen Huawei Dragonfish, search screen
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Huawei WLAN

Huawei

Problem

Huawei requires a tablet application for tracking APs and AR tech integration to establish optimal WLAN location.

Objective

Design a custom native tablet application.

My Role(s)

UI/UX Designer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the initial AP tracking application.

My Approach

I worked directly with the PM and Lead Engineers to configure the WLAN application.

After the initial meetings with the PM, I collaborated with Engineering on a series of ideas to hone in on a proper flow. The WLAN app focused on 3D rendering, AR, and leveraging device capabilities. As part of the exploration stage, the engineers had to test the technical capabilities of these features. Concurrently, I storyboarded the user journey that wasn't limited to the following: User login, import image, rendering, APs, 3D interaction, and output. All the while, I created custom assets and implemented the initial concepts for the team to test.

The overall workflow concluded; once the user (existing or new user with Huawei) is logged in, they are provided several menu options. They can skip file import altogether to view APs in AR or import a JPEG file to render as a 3D UI. Choosing the file import option, the user will be directed to the device camera, where they can view APs in AR while the 3D processing is rendering. Once the 3D rendering is complete, the user is notified and can direct themselves to consider the 3D space of the blueprint they imported. [The option to view 3D later in the dialog was discussed but had yet to be approved]. As the last step, the user can save the file for future review.

Result and Impact

I delivered Mid-fidelity mockups, specs, and assets to the team of engineers as deliverables.

Project Fidelity
Mid to High
Device(s)/Platform
iPad
Tools
Adobe Illustrator, Omnigraffle
Environment
Agile
Company
Huawei
Team/Department
R&D
Huawei WLAN, splash page Huawei WLAN, login screen Huawei WLAN, file options screen Huawei WLAN, import screen Huawei WLAN, loader screen Huawei WLAN, AR view screen Huawei WLAN, 3D alert screen Huawei WLAN, save 3D screen
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Simraceway Installer

Ignite Game Technologies

Problem

Simraceway requires a user installer as the initial step for members to access the game on their PC.

Objective

Design a custom game installer for Simraceway.

My Role(s)

UI/UX Designer, UX Researcher, Content Strategist, and Visual Designer.

I led the design efforts for the first custom Simraceway installer for PC.

My Approach

I worked directly with the VP of Engineering to understand the project's scope. Further communication and collaboration were with the 3D Modelers, Sound Engineer, and the engineering team based out of Romania.

After meeting with the VP of Engineering, I began researching software installers and installers in general. Here, I better understood the limitations, which did not suffice for what I wanted to do from a UX/UI perspective. However, I was clear with what I wanted the design to look like and the experience I wanted our customers to have. As part of my discovery, I found an independent developer specializing in custom installers. This was the resource I was seeking from a generic PC installer.

Despite the rigid framework, I could incorporate sound, custom backdrops, and components (buttons, loader, splash screen, and sound clip during the exhibition of the splash screen). I worked with an incomplete 3D model [based on the model I thought worked best for the project] that I edited in Photoshop as part of the final delivery. Throughout the process, I created a custom sound clip of a race car speeding by as a placeholder until I could work with the Sound Engineer for a final deliverable. This sound clip was played atop the Splash screen, adding a more engaging experience for the customer in the early stage.

Result and Impact

I delivered the High-fidelity mockup and assets to the engineering team in Romania.

Project Fidelity
Mid to High
Device(s)/Platform
Desktop (PC)
Tools
Adobe Illustrator, Adobe Photoshop, Installer framework
Environment
Agile
Company
Ignite Game Technologies
Team/Department
Simraceway Performance Driving Center
Simraceway installer, splash page Simraceway installer, welcome screen Simraceway installer, installing screen Simraceway installer, complete screen
Marcus Woodworth
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